> LandSale Africa

Founder story

LandSale Africa

How LandSale Africa built a map-first land marketplace for Kenya where buyers and sellers talk directly, with no broker and no commission.
Founder story

LandSale Africa:
land and buyers,
without the middlemen.

A map-first land marketplace for Kenya, where buyers and sellers talk directly, with no broker and no commission.

Photo: Vince Pictures on Pexels

Live in Kenya sinceOct 2026

Free for buyers and sellers.

Visit landsale.africa
The problem

Most land changes hands
out of sight.

In Kenya, much of the land that is for sale never appears in a public listing. It moves through brokers, WhatsApp groups and word of mouth, and the buyer rarely meets the seller until late in the deal. LandSale started from that gap.

Hidden supply

Sellers do not advertise

Many owners would sell to the right buyer but never list publicly, so buyers only see a small part of what is available.

Middlemen

Every step adds a cut

Brokers and agents sit between buyer and seller, adding commission and making it hard to know who you are dealing with.

Invisible demand

Buyers cannot say what they want

There is no simple way for a buyer to tell owners in an area: this is my budget, this is the size I need, this is where.

What they built

A map of land,
and of the people who want it.

LandSale puts both sides of the market on one map of Kenya. Sellers show where their land is. Buyers show where they want to buy and what they can pay, without revealing who they are.

LandSale Africa homepage: Land and buyers beyond public listings, above a map of Kenya
  • Seller listings: drop a pin or draw the plot on the map, then add acres, total price, freehold or leasehold, photos and a short description. A title deed can be added privately.
  • Buyer requests: pick one or more areas, a total budget in KSh and the land you need. Active requests appear on the map anonymously.
  • Matching: listings and requests are matched when the areas overlap and the size and price fit.
  • Privacy first: a buyer’s contact details stay hidden until they agree, and conversations happen in the app.
  • No commission: free for buyers and sellers, with sign-in by email code or Google.
How it works

Three steps,
no broker.

The flow is built so either side can start, and so nobody’s phone number is shared before they choose.

Buyers post what they want

Where, how many acres, what budget and what the land is for. The request shows on the map without the buyer’s name.

Sellers list or suggest land

Owners list a plot, or suggest their land to a buyer whose request fits.

Talk directly

When the buyer agrees, both sides talk in the app and take it from there, with no commission.

Try it on landsale.africa
With Revise

Go to market first,
then the raise.

LandSale is in the Revise Accelerator. Like every member, it follows the programme order: prove the market works, then prepare to raise.

Go to market

Which side to grow first

A marketplace is only useful when both sides show up. The first focus is getting real buyer requests on the map in a few areas, so sellers have a reason to list.

Trust

Making direct deals feel safe

Private title deeds, reporting, clear terms and contact only by consent. In land, trust decides whether people use the product at all.

Funding

Ready to raise when the numbers are real

The funding half of the programme comes once the market is moving: story, data room and model, then introductions.

Building something like LandSale?

The Revise Accelerator is equity-free. Four months with a named operator, Revise OS and investor introductions.

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